Apr 3, 2024
Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not.
Mar 6, 2024
Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship?
Dec 8, 2023
Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024.
Oct 4, 2023
The power of messaging can boost or damage your business quicker than anything else in marketing. Are you leveraging your customer communication in the right ways?
Aug 2, 2023
Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging.